Onscreen Advertising
Cornell Cinema, Ithaca's year-round film festival, is now accepting on-screen
advertising, digital slides which will run during the 10-15 minutes prior to
screening time.
Why Advertise at Cornell Cinema?
During the academic year, Cornell Cinema typically presents 8–12 different films per week, ranging from classic to foreign to independent to documentary to second-run Hollywood. These are screened in repertory style seven nights a week, typically two shows per night, in the historic Willard Straight Theatre on Cornell University's campus, for a total of 14 screenings per week. (During the summer season there are 6–7 different films per week shown over the course of 10 screenings.) The variety of films shown attracts a wide demographic of undergraduate and graduate students, Cornell faculty and staff, and community members. Average attendance per screening is 50. This kind of exposure offers advertisers a unique opportunity.
Why On-Screen Advertising?
- Movie-goers are a captive audience for digital on-screen advertising, and studies have shown that recall of slides is 4 times more likely than that of newspapers and 3 times more likely than television.
- Your on-screen ad will run at least twice for at least 10 seconds each in at least the 10 minutes before films screen in the Willard Straight Theatre.* This ensures your slide will come up while people take their seats before the movie begins.
- The cost, especially for long-term advertising, is extremely reasonable for the amount of exposure you receive.
- We are happy to create a basic ad for you: just send us your logo, contact information and any slogan or additional text you would like.
- You are also welcome to create your own: slides should be 800 pixels wide by 600 pixels high.
Rates
- $30 per week
- $100 for 4 weeks ($25 per week)
- $180 per calendar (approx. 8 weeks**, $22.50 per week)
- $300 per semester ($18.75 per week)
- $500 for the entire academic year
for more information or to book an ad, contact our Advertising Assistant at CornellCinemaAds@gmail.com
*Please note that slides may not run before some special guest events. Actual time slide is
projected and number of views may be more, but will not be less!
**Cornell Cinema prints five Calendars per Academic Year: Early Fall (Late August to October
Fall Break), Late Fall (Mid-October to December); Early Spring (January to March Spring Break);
Late Spring (Mid-March to May); and Summer (Late June to Early August)